Outside-in approach for effective marketing and communications strategies
Your stakeholders are all the parties that can impact the success of your organization including customers, prospects, investors, funders, employees, members, the board, and the media. I help clients understand the interests, needs, and pain points of their most important stakeholders so they can be more focused and more effective in their marketing and communications strategies - and get a greater return on their marketing investment
Strategy and Execution
A well crafted marketing and communications strategy and plan give an organization the focus and direction it requires to pursue growth opportunities and deliver marketing ROI. Developing a strategy and plan creates a road map to help you achieve greater results because it provides a framework for your initiatives and makes the implementation straightforward. I work with clients on formulating strategies, developing plans and executing integrated inbound/ outbound campaigns through digital platforms and traditional
A brand is the collection of feelings, thoughts, emotions and experiences (negative or positive) that one has about your product, service or organization. A developed brand is an important central aspect for distinguishing your organization from peers when competition increases for funders, customers or members. I work with my clients to define the tone, style and basic understanding of what their organization should be and develop clear, credible and compelling messaging that positions them in the most positive light.
Developing a strong relationship with journalists, bloggers and content writers, who may be eager to hear your message, can provide you with invaluable access to the public. I work with my clients to ensure they are strategically positioned in news stories that help them reach their marketing goals. I develop strategies for media outreach, prepare my clients for interviews and editorial boards, and work with editors, reporters, journalists and bloggers to get my clients' story told.
A Strategic Planning consultant can bring experience, knowledge and a fresh, objective perspective that is independent from company culture, office politics, personal sensitivities and group think. Whether you looking to create a new strategic plan or update an existing plan, I can design an approach that will suit the operating requirements and constraints of your business.